Mapped the lead path from source to final dealer destination, including duplicate and reassignment states.
02 / Work
Routing clarity
Untangled OEM-to-dealer flow decisions where duplicate ownership had been muddying response quality.
Context
Challenge
What needed to change.
Leads were entering the system with too many competing claims on ownership. Routing logic looked complete on paper but was creating inconsistent dealer experiences and slower follow-up in practice.
Intervention
How the system was reworked.
Clarified ownership rules between OEM intake and dealer delivery layers.
Cleaned the routing conditions so handoffs were predictable and measurable.
Outcomes
What became clearer after the reset.
Made dealer receipt quality easier to audit and improve.
Reduced ambiguity around where leads were slowing down or being re-routed.
Gave the operator team a clearer path for future workflow tuning.
Note