Standardized taxonomy across campaign and CRM layers so like-for-like performance could be compared.
03 / Work
Network visibility
Built a clearer view of performance variance across dealer groups without reducing everything to a single blended metric.
Context
Challenge
What needed to change.
Network-level reporting was flattening regional and rooftop differences into one aggregate view, which made operational intervention slow and often misdirected.
Intervention
How the system was reworked.
Separated blended reporting into views the operating team could use at rooftop, region, and partner level.
Reframed the output around decision usefulness rather than visual completeness.
Outcomes
What became clearer after the reset.
Made performance variance visible without losing the nuance behind it.
Helped teams isolate where process or market differences were driving outcomes.
Created a more useful operating view for dealer-network decisions.
Note